Threads, launched by Meta as a competitor to Twitter, has created a bomb effect in the social media world. In fact, the platform broke new ground by reaching 100 million users in a short period of 5 days. However, the interest that suddenly increased is gradually decreasing.
Zuckerberg is thoughtful due to Threads melts
The popularity of Threads, which was introduced as Twitter’s rival, has recently declined. In the news that emerged in the past days, it was said that the number of interactions started to drop. According to some sources, this trend continues. It seems that Meta’s CEO also accepts this situation.
According to the news in Reuters, Zuckerberg accepted the situation in a meeting with platform employees. “Threads has lost half of its users,” Mark Zuckerberg allegedly said, warning his employees to do something urgently.
Mark Zuckerberg wants to bring Threads users back to the platform. He also held the meeting to work on new features. So much so that a new feature came as a product of the work towards this goal.
Threads has finally launched a design change that has been expected for a while. You will now be able to view a special tab only for the accounts you follow. Similar to Twitter, you’ll be able to create a feed for either recommended accounts or followed ones.
Meta, the parent company of Instagram, Facebook and WhatsApp, announced Threads, which synchronizes with Instagram at a time when Twitter is being discussed. The Twitter competitor was the fastest platform to reach 100 million users. But the goal now is to increase engagement on the platform.
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